Tools to Win in an Uneven Battle

Nobody ever said that business competition is fair.  The big guys have more money, more people, stronger brands, and virtually unlimited resources.  Most markets today are a zero sum game - someone is going to win - and someone is going to lose.  How can you win in a fight against a competitor with much better resources?  Well, David asked himself the same question as he stood toe-to-toe with Goliath - and we all know how that turned out...

Asymmetric Applications Group has the strategies, processes, and tools to help you win an uneven battle for market share and profitability.  We work with you to implement strategies, tools, processes, and programs to help you gain a competitive advantage over larger, better capitalized, and better equipped challengers.  If you are in an existential fight with a larger competitor, we can help you gain an edge and ultimately win the day.  Our team consists of senior executives, marketing wizards, cloud-based systems consultants and implementation specialists.  Our integrated solutions are force multipliers that will level the playing field.

Asymmetric Marketing

Asymmetric Marketing applies concepts of asymmetric warfare to the world of modern business.  It looks at the battle that is taking place between two brands in the marketplace and applies unique principles designed to help the smaller participant to win.  Asymmetric warfare is defined as "Warfare between forces unequal in size, composition, or means; specifically, warfare in which a smaller or ostensibly inferior force uses unexpected, unconventional tactics to its advantage."

Asymmetric Insights

No important business decision should ever be made that is not grounded in insight. Competitive intelligence, market research, due diligence, litigation support, investigations, and other techniques are used to gain key insights. Our process defines, gathers, analyzes, and distributes intelligence about products, customers, competitors, and any aspect of the business environment that is needed to assist in the strategy development and decision-making process.


Asymmetric Systems

The systems that you use to control and manage your business are crucial to your ability to win in a highly competitive environment.  We build customized solutions for sales, marketing, operations, customer service, and other key operational components of your business.  Our consultants and developers utilize the Salesforce platform as the core of our systems tools. This unique and highly customizable platform supports rapid development of relevant solutions to your needs.

Why the allusion to warfare when talking about business?  Most students of business strategy know that the similarities are striking and that many of the best business leaders have studied the concepts of warfare to understand how to compete.  The dominant business ideology in business today is that of conflict between competitors in a rapidly evolving marketplace.  One of the most widely read "business" books of all time is Sun Tzu's The Art of War.

Asymmetric warfare is defined as: "Warfare between forces unequal in size, composition, or means; specifically, warfare in which a smaller or ostensibly inferior force used unexpected and unconventional tactics to its advantage in combating a larger or apparently superior adversary."